Mission

To establish Johnny Rockets as the leading global restaurant chain providing a classic all-American experience.

Guiding Principles

  1. Provide a great work environment and treat each other with respect and dignity
  2. Serve great all-American food in a timeless and fun environment
  3. Apply the highest standards of excellence to the purchasing, preparation and delivery of our products
  4. Enthusiastically serve our Guests and meet or exceed their expectations at all times

Positioning

Not confined to any decade or era, Johnny Rockets combines the best elements from a century of American dining history to create an experience and menu that are relevant today…and will be, for decades to come.

Headquarters

20 Enterprise, Suite 300, Aliso Viejo, CA 92656
Main: (949) 643-6100
Fax: (866) 209-9523

Founded

Ronn Teitelbaum, an award-winning men's fashion retailer, launched the first Johnny Rockets on June 6, 1986, on Melrose Avenue, in Los Angeles, California. He founded the concept on the belief that everyone deserves a place where they can escape from today’s complicated world and experience the uncomplicated goodness of classic Americana. The name originated by combining the timeless Johnny Appleseed story with the classic Oldsmobile Rocket 88. Together, they embody the concept of classic Americana and the promise of the future

Tagline

The Original Hamburger

Size

Johnny Rockets has about 300 corporate and franchise-owned restaurants in 30 states and 16 countries, including 17 Six Flags amusement park locations and 11 Royal Caribbean cruise ships.

Each year, Johnny Rockets serves 17 million Hamburgers, 11.3 million soda pops, 8.3 million Shakes and Malts, 8 million pounds of Fries, 2.1 million orders of Onion Rings and 815,000 gallons of ice cream.

Employees

Over 7,500 dynamic people are employed by Johnny Rockets around the globe. Approximately 750 of those are corporate employees, of which 50 work at the worldwide headquarters, in California. Each Johnny Rockets employs 20-40 part-time and full-time individuals.

Venues

In addition to malls, strip centers and street fronts, Johnny Rockets restaurants can also be found in airports, aquariums, casinos, amusement parks, military bases, cruise ships, sports arenas and seaports. Notable locations include highly visible and popular destinations, including Ocean Drive, in Miami’s South Beach; 3rd Street Promenade, in Santa Monica; South Street Seaport, in New York; and Universal CityWalk, in Los Angeles.